Initial ideas and concept development After being given the first part of the project brief me, Leoni and the marketing team discussed what we would like the project to look like. While the marketing team went off to do their own side of the research into trends and users, Leoni and I created a set of mood boards. The main one we created shows the visuals that the official world cup has created. We will be using this in our project so the fans of the world cup can easily associate our work with the world cup.     The next mood board is full of inspiration that Leoni and I think would work in our project and looking at brands previous advertising. Throughout our and the marketing teams research we discovered what users…

Super Peach Big vs Small Studio When the client Momofuku reached out to Pentagram to create a visual identity for their new restaurant Super Peach. Pentagram thought that Pol Montserrat, a small studio, would be the best to collaborate with. Pentagram believed his abstract style would suit the restaurant best. Pol Montserrat’s bold illustrations stand out to a range of different people across multiple medias. Pentagram’s main role in this project is to communicate to Pol Montserrat about what illustrations they want him to create. Then from there it was Pol Montserrat’s role to bring Pentagram’s and Momofuku’s vision to life. He created a family of hand draw illustrations that incorporate different parts of the restaurant such as the food or the people dining there. Pol Montserrat also…

Classic Football Shirts For this project the client has asked for a digital marketing campaign across multiple medias to advertise their line of world cup merch. This is a collaborative project between me, my classmate Leoni and the marketing course. The majority of this research has been done by Leoni and I. This project includes Instagram and TikTok posts to help advertise their brand to a wider audience. The target audience for this project is mostly target towards men as the website sells mostly men’s sizes. The main audience for the world cup will probably be a mix of female and male England fans.  One challenge I will…