Super Peach
Big vs Small Studio
When the client Momofuku reached out to Pentagram to create a visual identity for their new restaurant Super Peach. Pentagram thought that Pol Montserrat, a small studio, would be the best to collaborate with. Pentagram believed his abstract style would suit the restaurant best. Pol Montserrat’s bold illustrations stand out to a range of different people across multiple medias. Pentagram’s main role in this project is to communicate to Pol Montserrat about what illustrations they want him to create. Then from there it was Pol Montserrat’s role to bring Pentagram’s and Momofuku’s vision to life. He created a family of hand draw illustrations that incorporate different parts of the restaurant such as the food or the people dining there. Pol Montserrat also created a logo for the restaurant in his own signature style. From this the team at Pentagram used Montserrat’s drawings and logo on multiple different types of media such as postcards, stickers and coasters. After this the team at Pentagram had to find a type face that would complement Pol Montserrat’s illustrations. They settled on ABC Repro, a simple and clear type face that doesn’t stand out too much. They did this to ensure that Pol Montserrat’s illustrations are the focus. Overall, this collab between Pol Montserrat’s and Pentagram was well communicated with the client Momofuku to help create a brand identity for Super Peach.
Spotify
Out Sourcing
One of the biggest events for Spotify every year is Spotify wrapped. For Spotify wrapped 2025 they decided to collaborate with Curly Media to create a cinematic film for the UK that celebrates music, artists and the biggest moments of 2025. This video made in collaboration with Spotify features the some of the UKs biggest artists like Lewis Capaldi and Pink Pantheress. The goal of this video was to bring more publicity to that years upcoming Spotify wrapped by including people’s favourite artists. Most people these days get their news off social media so making a video that can be translated through all kinds of media to reach more people. The short video brought in new users and reminded old ones that the event is coming up. It was successful as Spotify wrapped 2025 was the biggest ever with 200 million users engaging within the first 24 hours.
Inhouse
However, when Spotify lunched the ‘Read like you listen’ campaign to promote the addition of audio books to their app, they decided to do it in house. The campaign included billboards and video ads. This was probably to reduce costs as audio books aren’t as popular as Spotify wrapped. It had more video advertisements made than Spotify wrapped but featured actors instead of celebrities.