Web Design (UI/UX)
These are our final outcomes for the desktop and mobile website. The development was quite simple as Classic football shirts already had a website to work from. A lot of the lay out is kept the same with only a few changes which are highlighted in my previous tasks. The changes are to make the flow of the website easier for the user. This includes making the bar at the top of the website simpler by getting rid of most of the options as they were overloading the user with choice. All the colours have been kept the same so users don’t confuse it with a different website.
The mobile version is basically the same as the desktop however some things like product photos and the amount that’s listed is smaller to accommodate for the smaller screen.
Social Media Campaign
The social media campaign is the part we focus on the most as the marketing team said it’s the best way to advertise to new and existing customers. We made six posts for Instagram that advertise football shirts available on the website. We only used football shirts from national teams like England and Brazil; this was because national teams are the focus and best sellers at this time. The Instagram posts include important information like the price of the shirts and the Classic Football shirts logo.
Alongside these posts Leoni and I created short TikTok videos to advertise a giveaway to build user engagement and direct them to the website.
Motion and Digital Content
On the top of our landing page there is a space that has a motion graphic advertising our world cup products. This is to get users interested and click on the page. For our video we used skills developed from Art Direction: The Moving Image. Especially for story boarding and making sure everything flows together well.
Physical Campaign Outputs
Here are our physical campaign final outcomes. It includes four murals, which are also mocked up into billboards and bus shelter mock ups. Each of the murals we made feature players that are popular now and the Classic Football Shirts logo so users can remember the brand. Each mural has its own style but still look related. The first mural includes previous photos of World Cup winners and the year. The idea behind this mural was to bring a since of nostalgia as Classic football shirts main type of product is vintage shirts. The next mural is a star with one of England’s players kicking a world cup ball. The idea behind the star was to represent the one star above the England football logo. Next is this mural, we added a grain filter to make it look older and like it’s been taken on an old camera which adds to the nostalgia. Finally, our final mural shows three players for the French football team. We added a small tag that shows users the price of the shirt and where to buy it. The reason we chose the French team was because our previous murals mostly show England players. By advertising different teams, it can bring more users to the site. Lastly, we made some bus shelter mock-ups that are a slightly modified version of our instagram posts.
Print Campaign Outputs
For our print campaigns we didn’t do as much because the marketing team suggested it was the least important thing to focus on. For the physical mock-ups I made some keychains that show the world cup and classic football shirts logo.