These are the brand standards for my project, which is advertising the aquarium I made, Ocean Wonders. Typography Logo These are the brand standards for my logo for my aquarium, Ocean Wonders. What my logo should look like in advertising. This is how my logo should look. The two words in this logo should always be stacked on top of each other. This light blue is also the staple colour for the logo and should not be changed unless it is over a similar shade of blue background. The logo must never be in another font than Gill Sans Ultra…

It was hard to decide on a name for my logo so to help me decide I made a list of different words that could be used in my logo. I then combined some of the words together to try find something I like. The words I chose are associated with the ocean or land marks you would find there. Sketches I made to come up with the name of the logo. My first name for my aquarium was Tropical Wonders. I chose this because with the word tropical I could add more related themes like hibiscus flowers and sea…

For my 4 editorial pages I decided to make a leaflet that advertises my aquarium, Ocean Wonders. This is to inform families about what they can do on their days out and see what is on offer at the aquarium. Sketches Before started working on these leaflet pages in illustrator I did some sketches to help me plan out what I wanted my pages to look like. Sketches I made to plan out my pages. First Page The front cover and first page of my leaflet. This is the first page of my leaflet. The page on the right is…

For my three cover designs I chose to do three posters that advertise the attractions at the aquarium I created for Ocean Wonders. Each poster features a different sea creature in the same style of illustration. All posters look like they belong in a set however do not look the same. First Poster – Shark This is my first poster advertising my aquarium, Ocean Wonders. Thy grey background is not part of the poster, it is just to make the white borders visible. This was the first poster I created. I made the sharks more cartoon like to appeal more…