National Building Museum This the logo for the National Building Museum.  The NBM is based in Washington DC and visitors can see building techniques, designs, history and techniques for the future. This rebrand was created by Pentagram to modernise the overall aesthetic and make more attractive to younger audiences however due to this older audiences could get left out.  It uses a mix of bold and thin typography that is clear and easy to read and more of a minimalistic feel. This is effective because it makes the logo visually interesting and can catch the user’s eye. It also relates to the architectural parts of the museum, it is structured to reference building blocks, and the typography looks like a basement, first…