One of the design laws I will apply to my final design is Doherty Threshold, this is where ‘Human/computer interaction is ideal when it is short, so no one must wait for the other one’s response’ (Figure 1) . I will apply this by making sure that my website and app interactions are quick and simple. I will make sure that the user will not get bored while anything is loading. Another design law I will use in my festival is, Fitts’s Law , this is where I need to ‘Make sure the target is always easily accessible to the user/ in both distance and size of audience’ (Figure 2). I will make sure my website and apps will reach and be suited for my target audience and be accessible to them. Another law I will apply to the final design of my festival is ‘Law of Prägnanz’, this is ‘People interpret complex or ambiguous images in simple forms because interpretation takes cognitive effort’ (Figure 3). I will apply this law to my design by including images on the main page of my design so it will give users a good impression of what my website and app is about even before reading anything.
Call to action
A call to action is ‘a prompt on a website that asks users to perform a specific action like signing up for a newsletter, downloading a demo, or buying a product.’ (Figure 4). This means that the user will need clear and written instructions to help them complete their tasks. This will be especially useful to users who aren’t as tec savvy e.g. elderly users. This will also ensure the users wont get stuck at all trying to book tickets or checking information on the festival.
How can you apply usability goals to the user interface?
One way I will apply useability goals to my user interface is by making sure the app can be accessed by mouse and touch screen so more users, especially those that have trouble with mobility, will be able to successfully complete the task. Another way I will apply useability goals is accommodation for those with dyslexia or similar difficulties with reading or understanding pieces of information. I will apply this by using dyslexia friendly fonts and simply wording in instructions.
Will there be a different interface for different stakeholders?
To accommodate for my sponsors I will have a dedicated sponsors page to highlight their businesses and give a brief description of what they are about and how they have helped my festival
References
Figure 1: Maze (Jun 10, 2021) Masooma Memon. https://maze.co/collections/ux-ui-design/ux-laws (Accessed 17/03/25)
Figure 2: Maze (Jun 10, 2021) Masooma Memon. https://maze.co/collections/ux-ui-design/ux-laws (Accessed 17/03/25)
Figure 3: Maze (Jun 10, 2021) Masooma Memon. https://maze.co/collections/ux-ui-design/ux-laws (Accessed 17/03/25)
Figure 4: hotjar (No date)Andrew Haehn. Call-to-Action Definition and How to Improve It (Accessed 17/03/25)